The "Customer-oriented service culture" goal is categorized under which BSC dimension?

The "Customer-oriented service culture" goal is categorized under the Customer dimension of the Balanced Scorecard (BSC). This dimension focuses specifically on how well the organization understands and meets the needs of its customers, highlighting the importance of customer satisfaction, loyalty, and service quality. A customer-oriented service culture is essential for building strong relationships with clients, understanding their expectations, and delivering value that meets or exceeds those expectations. By cultivating this type of culture, organizations position themselves to enhance customer engagement and ultimately drive business success, which is the core objective of the Customer dimension.

This dimension emphasizes the importance of customer perspectives in organizational strategy and performance evaluation, making it critical for aligning service delivery with customer needs and preferences.