Under which BSC dimension does the goal "Portfolio of competitive products and services" fall?

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The goal "Portfolio of competitive products and services" falls under the Financial dimension of the Balanced Scorecard (BSC). This dimension relates to how a company looks to its stakeholders regarding financial performance and value. An organization's portfolio of products and services directly impacts its revenue and profitability, which are essential measures of financial success.

Having a competitive portfolio indicates the organization's ability to generate income through offerings that meet market demands, enhance customer satisfaction, and maintain a sustainable competitive edge in the industry. This aligns closely with objectives in the Financial dimension, which focuses on delivering financial outcomes such as revenue growth, cost management, and profitability targets.

While there are other BSC dimensions that contribute to a company’s success, such as Customer, Internal Processes, and Learning and Growth, the development and management of a product and service portfolio specifically tie back to the financial implications and expected returns of those offerings.

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